Behavioral science foundations of consumer behavior
Cohen, Joel B.
text
bibliography
nyu
New York
Free
1972
monographic
eng
vi, 474 p. : ill. ; 24 cm.
Edited by Joel B. Cohen.
includes index.
Consumer behavior
Motivation research (Marketing)
Attitude (Psychology)
658.83 COB
79142357
DLC
720426
20161226112449.0
2759397