Fundamentals of managerial marketing : a first course / Dwight L. Gentry and Donald L. Shawver. Gentry, Dwight L. Shawver, Donald L., joint author. United States. Laws, statutes, etc. Marketing. 658.8 GEF Includes legislation. Includes bibliographies. New York : Simmons-Boardman Pub. Corp. 1964. 1964. 1964 Text ix, 557 p. : eng