00897pam a2200253 a 45000010008000000030008000080050017000160080041000330100017000740400022000910820019001131000022001322450072001542500013002262600037002393000050002764400036003265000116003625040053004786500015005317000021005467000024005677000052005913052287BD-DhUL20161226105139.0960501s1997    nyua     b    001 0 eng    a   96019807   aDLCcDLCdBD-DhUL00a658.8220bETM1 aEtzel, Michael J.10aMarketing /cMichael J. Etzel, Bruce J. Walker, William J. Stanton.  a12th ed.  aNew York :bMcGraw-Hill,cc2001.  a1 v. (various pagings) :bcol. ill. ;c26 cm. 0aMcGraw-Hill series in marketing  aRev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.  aIncludes bibliographical references and indexes. 0aMarketing.1 aWalker, Bruce J.1 aStanton, William J.1 aStanton, William J.tFundamentals of marketing.