Questionnaire design : how to plan, structure, and write survey material for effective market research - Brace, Ian. 1949- (London : Sterling, VA ; Kogan Page, 2004)
Includes bibliographical references p. 277-280 and index.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
Keywords: Market surveys -- Methodology; Questionnaires -- Methodology