Upside-down marketing
turning your ex-customers into your best customers
Walther, George R.
creator
text
nyu
New York
McGraw-Hill
c1994
1994
monographic
eng
xix, 209 p. ; 24 cm.
George R. Walther.
Includes index.
Marketing
Management
Sales management
Customer services
Management
HF5415.13 .W255 1994
658.8 WAU
0070680477 (recycled, acidfree paper) :
93045916
DLC
931203
20161226103339.0
3471230