Middleton, Simon creator text enk West Sussex Capstone 2011 monographic eng

print

v, 268 p. : ill. ; 20 cm. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. general Simon Middleton. Includes bibliographies and Index. Marketing Marketing Management HF5415 .M5323 2011 658.8 MIW 9780857081506 (pbk) 0857081500 (pbk) 2011288993 DLC 110913 20161226103100.0 16959586