01154cam a2200301 a 4500 16959586 BD-DhUL 20161226103100.0 110913s2011 enka g 001 0 eng 2011288993 9780857081506 (pbk) 0857081500 (pbk) DLC DLC DLC BD-DhUL pcc HF5415 .M5323 2011 658.8 MIW Middleton, Simon What you need to know about marketing / Simon Middleton. West Sussex : Capstone, 2011. v, 268 p. : ill. ; 20 cm. USD 17.96 Includes bibliographies and Index. Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more. Marketing. Marketing Management. ddc BK xj87 2011-09-13 z-processor xj07 2012-06-12 to Dewey 141294 141294 0 0 ddc 0 658_800000000000000_MIW 0 NFIC 266798 DUL DUL GEN 2012-12-30 Purchased 658.8 MIW 477759 2016-12-26 2016-12-26 BK