TY  - BOOK
AU  - Cox, Reavis.
AU  - Shapiro, Stanley J.
AU  - Alderson, Wroe.
TI  - Theory in marketing: 2d. series 
U1  - 658.8 
PY  - 1964///
CY  - Homewood, Ill
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes bibliography
ER  -