TY  - BOOK
AU  - Sarwate, Dilip M.
TI  - Political marketing: the Indian experience 
SN  - 0074603485
U1  - 658.8 
PY  - 1990///
CY  - New Delhi, New York
PB  - Tata McGraw Hill
KW  - India
KW  - Parliament
KW  - Lok Sabha
KW  - Elections, 1989
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
N1  - Includes index; Includes bibliographical references (p. [203])
ER  -