<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00878cam a2200289 a 4500</leader>
  <controlfield tag="001">3901965</controlfield>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20161226102143.0</controlfield>
  <controlfield tag="008">900802s1990    ii a     b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   90903580 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0074603485 :</subfield>
    <subfield code="c">Rs135.00</subfield>
  </datafield>
  <datafield tag="025" ind1=" " ind2=" ">
    <subfield code="a">I E 62496</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
    <subfield code="d">BD-DhUL</subfield>
  </datafield>
  <datafield tag="043" ind1=" " ind2=" ">
    <subfield code="a">a-ii---</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8</subfield>
    <subfield code="b">SAP</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Sarwate, Dilip M.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Political marketing :</subfield>
    <subfield code="b">the Indian experience /</subfield>
    <subfield code="c">Dilip M. Sarwate.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Delhi ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Tata McGraw Hill,</subfield>
    <subfield code="c">c1990.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 206 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">23 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. [203])</subfield>
  </datafield>
  <datafield tag="610" ind1="1" ind2="0">
    <subfield code="a">India.</subfield>
    <subfield code="b">Parliament.</subfield>
    <subfield code="b">Lok Sabha</subfield>
    <subfield code="x">Elections, 1989.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Campaign management.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Political campaigns.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">141285</subfield>
    <subfield code="d">141285</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">658_800000000000000_SAP</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">266789</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2016-12-26</subfield>
    <subfield code="e">Purchased</subfield>
    <subfield code="o">658.8 SAP</subfield>
    <subfield code="p">356253</subfield>
    <subfield code="r">2016-12-26</subfield>
    <subfield code="w">2016-12-26</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
