01609cam a2200313 i 4500 17758672 BD-DhUL 20161226100758.0 130531t2014 njua b 001 0 eng 2013020678 9781118078464 (pbk.) DLC eng DLC rda DLC BD-DhUL 658.800973 HAM Hartley, Robert F. 1927- Marketing mistakes and successes / Robert F. Hartley and Cindy Claycomb. 12th edition. Hoboken, New Jersey : Wiley, 2014. ©2014 viii, 408 p. : ill. ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher. Marketing United States Case studies. BUSINESS & ECONOMICS / Marketing / General. bisacsh Claycomb, Cindy. ddc BK 141275 141275 0 0 ddc 0 658_800973000000000_HAM 0 NFIC 266780 DUL DUL GEN 2016-12-26 Purchased 658.800973 HAM 492757 2016-12-26 1 2016-12-26 BK