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  <titleInfo>
    <title>Canadian problems in marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Leighton, David S. R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Thain, Donald H.</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cn</placeTerm>
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    <place>
      <placeTerm type="text">Toronto</placeTerm>
    </place>
    <publisher>McGraw-Hill Co.</publisher>
    <dateIssued>1965</dateIssued>
    <edition>2nd ed.</edition>
    <issuance>monographic</issuance>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>811 p. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">compiled and edited by David S. R. Leighton [and] Donald H. Thain.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <geographic>Canada</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="ddc">658.8076 LEC</classification>
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    <recordIdentifier source="BD-DhUL">1864236</recordIdentifier>
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