Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. Beemer, C. Britt. Shook, Robert L., 1938- Marketing United States. Consumer behavior United States. 658.800973 BEP Includes index. bibliography : p. 278-281. New York : William Morrow, c1997. c1997. 1997 Text xvi, 288 p. ; eng United States. United States.