00726cam a22002171a 4500001000700000003000800007005001700015008004100032035001100073040003600084082001500120100005000135245006800185250001200253260004500265300003600310440002600346500009200372650001500464700002900479399796BD-DhUL20161226093608.0851211s1949    nyua          000 0 eng d  a399796  aANLbengcANLdABN-SNRdBD-DhUL  a658.8bMCR1 aMcNair, Malcolm P.q(Malcolm Perrine),d1894-10aReadings in marketing /cMalcolm P. McNair and Harry L. Hansen.  a2nd ed.  aNew York :bMcGraw-Hill Book Co.,c1956.  axi, 559 p. :bdiagrs. ;c24 cm. 0aHarvard problem books  a"Planned to accompany and supplement the [editors'] case book, Problems in marketing.". 0aMarketing.1 aHansen, Harry L.,d1911-