Readings in marketing / Malcolm P. McNair and Harry L. Hansen. McNair, Malcolm P. (Malcolm Perrine), 1894- Hansen, Harry L., 1911- Marketing. 658.8 MCR "Planned to accompany and supplement the [editors'] case book, Problems in marketing.". New York : McGraw-Hill Book Co., 1956. 1956. 1949 Text xi, 559 p. : eng Harvard problem books