@book{141261,
	author = {McNair, Malcolm P. and Hansen, Harry L.,},
	title = {Readings in marketing /},
	publisher = {McGraw-Hill Book Co.,},
	year = {1956.},
	address = {New York :},
	edition = {2nd ed.},
	note = {"Planned to accompany and supplement the [editors'] case book, Problems in marketing.".}
}