TY  - BOOK
AU  - Luck, David J. 
AU  - Wales,  Hugh G. 
TI  - Marketing research
AV  - HF5415.2 .L8 1978
U1  - 658.8072 
PY  - 1952///
CY  - New York
PB  - Prentice-Hall
KW  - Marketing research
N1  - Includes  bibliographies and Index
ER  -