Marketing research a short course for professionals Schoner, Bertram. creator Uhl, Kenneth P. joint author. text nyu New York Wiley c1976 1976 monographic eng
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1 case (13 pamphlets : ill.) ; 27 cm. 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information. Bertram Schoner, Kenneth P. Uhl. Title from case. Marketing research 658.8 SCM Wiley professional development programs 0471020052 (v. 1) 76010037 DLC 760825 20161226091510.0 2706155