01223nam a2200253 i 4500 2706155 BD-DhUL 20161226091510.0 760825s1976 nyua 000 0 eng 76010037 0471020052 (v. 1) DLC DLC DLC BD-DhUL 658.8 SCM Schoner, Bertram. Marketing research : a short course for professionals / Bertram Schoner, Kenneth P. Uhl. New York : Wiley, c1976. 1 case (13 pamphlets : ill.) ; 27 cm. Wiley professional development programs Title from case. 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information. Marketing research. Uhl, Kenneth P., joint author. ddc BK 141241 141241 0 0 ddc 0 658_800000000000000_SCM 0 NFIC 266736 DUL DUL GEN 2016-12-26 Gift 658.8 SCM A267524 2016-12-26 2 2016-12-26 BK