Marketing research : a short course for professionals - Schoner, Bertram; Uhl, Kenneth P. (New York : Wiley, 1976)
1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information.
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Keywords: Marketing research