TY  - BOOK
AU  - Pride, W. M.
AU  - Ferell, O. C.
TI  - Understanding marketing: study guide for marketing basic concepts and decisions 
SN  - 039524756X
U1  - 658.8 
PY  - 1977///
CY  - Boston
PB  - Mifflin
KW  - Public Administration
ER  -