TY  - BOOK
AU  - Mathieson, Rick.
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 0814472877
U1  - 658.81 22
PY  - 2005///
CY  - New York
PB  - AMACOM
KW  - Mobile commerce
KW  - Product management
N1  - Includes bibliographical references (p. [213]-227) and index
UR  - http://www.loc.gov/catdir/toc/ecip057/2005002544.html
ER  -