how cutting-edge companies bridge the critical last mile into customers' homes Boyer, Kenneth Karel 1967- creator Frohlich, Markham T. Hult, G. Tomas M. ebrary, Inc text bibliography Electronic books. nyu New York American Management Association c2004 2004 1st ed. monographic eng

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Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. Includes bibliographical references and index. License restrictions may limit access. Business logistics Grocery trade Retail trade 658.812 BOE 0814408362 http://www.columbia.edu/cgi-bin/cul/resolve?clio10914509 http://www.columbia.edu/cgi-bin/cul/resolve?clio10914509 License restrictions may limit access. CaPaEBR 110718 20161226084630.0 10914509