Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes - Boyer, Kenneth Karel, 1967-; Frohlich, Markham T.; Hult, G. Tomas M.; ebrary, Inc. (New York : American Management Association, 2004)
Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
Includes bibliographical references and index.
Keywords: Business logistics; Grocery trade; Retail trade; Electronic books