The Dartnell marketing manager's handbook / Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors. Marketing manager's handbook. Levy, Sidney J., 1921- Frerichs, George R. Gordon, Howard L. Marketing Management Handbooks, manuals, etc. Marketing Handbooks, manuals, etc. HF5415.13 .D33 1994 658.80202 20 DAR Title on spine: Marketing manager's handbook. Includes bibliographical references and index. Chicago, IL : Dartnell Corp., 1994. 1994. 1994 Text xxii, 1432 p. : eng