TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Ford, Neil M.
AU  - Walker, Orville C.
TI  - Sales force management
SN  - 0256137870
U1  - 658.8101 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Sales management
N1  - Includes bibliographical references p. 774-797 and indexes
ER  -