TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing essentials
SN  - 0135572320
AV  - HF5415 .K63114 1984
U1  - 658.8 19
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -