how to prepare them, how to use them McDonald, Malcolm. creator CAM Foundation Institute of Marketing text xxk Oxford Butterworth-Heinemann 1984 monographic eng

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xiii, 485, [5] p. : ill., forms ; 25 cm. 1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system. Malcolm H. B. McDonald. "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation". Marketing Management Business forecasting 658.8 MCM 075062213X gb 95030706 UKM 950320 20161222191634.0 1619139