01652mam a2200313 a 4500 1619139 BD-DhUL 20161222191634.0 950320s1984 xxk 001 0 eng gb 95030706 GB95-30706 075062213X (OCoLC)33209869 (OCoLC)ocm33209869 (NNC)1619139 UKM UKM BD-DhUL BD-DhUL 658.8 MCM McDonald, Malcolm. Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. Oxford : Butterworth-Heinemann, 1984. xiii, 485, [5] p. : ill., forms ; 25 cm. "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation". 1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system. Marketing Management. Business forecasting. CAM Foundation. Institute of Marketing. ddc BK 141174 141174 0 0 ddc 0 658_800000000000000_MCM 0 NFIC 266638 DUL DUL GEN 2016-12-22 Purchased 658.8 MCM 317581 2016-12-22 4 2016-12-22 BK