@book{141160,
	author = {Kotler, Philip. and Roberto, Ned.},
	title = {Social marketing :},
	publisher = {Sage,},
	year = {c2002.},
	address = {Thousand Oaks, Calif. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0658/2001007178-d.html}
}