01033cam a2200325 a 4500 193808 BD-DhUL 20161222190233.0 990211s1998 ii 001 0 eng 98906531 8120314379 I-E-98-906531; 80 Library of Congress -- New Delhi Field Office Rs95.00 DLC BD-DhUL BD-DhUL lcode a-ii--- HF5415 .D327 1998 658.8 GUM Das Gupta, Vaswar. Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta. New Delhi : Prentice-Hall of India, c1998. xi, 162 p. ; 24 cm. "Eastern economy edition"--Cover. Includes index. Direct marketing India. Target marketing India. 7 cbc origode 3 ncip 19 y-gencatlg ddc BK wd32;11/24/98; yj11 10-26-99; yj12 to Dewey 11-04-99 141159 141159 0 0 ddc 0 658_800000000000000_GUM 0 NFIC 266612 DUL DUL GEN 0000-00-00 Purchased 658.8 GUM 412955 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_800000000000000_GUM 0 NFIC 266614 DUL DUL GEN 0000-00-00 Purchased 658.8 GUM 414478 2016-12-22 2016-12-22 BK