00805cam a2200253 i 450000100090000000300080000900500170001700800410003401000170007502000180009204000370011004200080014705000250015508200150018010000200019524501150021525000150033026400380034530000350038350400720041865000140049065000160050470000310052018203628BD-DhUL20161222190041.0140627s1994    xxka          001 0 eng    a  2014023870  a9781292092621  aDLCbengcDLCerdadDLCdBD-DhUL  apcc00aHF5415.13b.K64 201600a658.8bKOM1 aKotler, Philip.10aMarketing management :banalysis, planning, implementation and control / cPhilip Kotler and Kevin Lane Keller  a6th  edi.  1aLondon : bPrentice-Hall, c1994.  a xi, 776 p. :b ill.;e24 cm.   aGlossary: p. G.1-G.10
Includes bibliographical references and index 0aMarketing 0aManagement.1 aKeller, Kevin Lane,d1956-