TY  - BOOK
AU  - Ramesh Kumar, S.
TI  - Managing Indian brands: marketing concepts and strategies 
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Distributors, UBS Publisher's Distributors
KW  - Brand name products
KW  - India
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references p. 477-480 and index
ER  -