The supermarketers : marketing for success, rules of the master marketers, the naked marketplace / Robert Heller. Super marketers. Heller, Robert, 1932-2012. Marketing Case studies. Success in business Case studies. HF5415 .H374 1987 658.8 19 HES "A Truman Talley book." Includes index. Bibliography: p. 363-365. New York : Dutton, c1987. c1987. 1987 Text xiii, 384 p. ; eng