TY  - BOOK
AU  - Lancaster, Geoffrey.
AU  - Massingham, Lester.
TI  - Essentials of marketing: text and cases 
SN  - 0077077288
U1  - 658.8 
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -