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  xmlns:dcterms="http://purl.org/dc/terms/"><dc:Title>Innovation in marketing : new perspectives for profit and growth / Theodore Levitt.</dc:Title>
<dc:Creator>Levitt, Theodore. 1925-2006.</dc:Creator>
<dc:Subject>Marketing.</dc:Subject>
<dc:Subject>658.8 LEI</dc:Subject>
<dc:Description>includes index.</dc:Description>
<dc:Publisher>New York : McGraw-Hill,</dc:Publisher>
<dc:Date>1962.</dc:Date>
<dc:Date>1962.</dc:Date>
<dc:Date>1962</dc:Date>
<dc:Type>Text</dc:Type>
<dc:Format>253 p. ;</dc:Format>
<dc:Language>eng</dc:Language>
<dc:Relation>McGraw-Hill series in marketing and advertising</dc:Relation>

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