Beyond Hofstede : culture frameworks for global marketing and management / edited by Cheryl Nakata. Nakata, Cheryl. Marketing Cross-cultural studies. Management Cross-cultural studies. International trade Social aspects. HF5415 .B4455 2009 658.8 22 JOG Includes bibliographical references and index. Basingstoke [England] ; New York : Palgrave Macmillan, 2009. 2009. 2009 Text xvi, 287 p. : eng