Tested selling ideas, from the files of Printers' ink and Printers' ink monthly, edited and compiled by Carroll B. Larrabee and Henry William Marks... Printers' ink. Printers' ink monthly. Marks, Henry William, joint ed. Advertising Selling. Marketing. Retail trade. 658.8 LAT includes index. New York : McGraw-Hill, 1936. 1936. 1936 Text xxv, 368 p. : eng