TY  - BOOK
AU  - Moutinho, Luiz.
AU  - Davies, Fiona.
AU  - Goode, Mark.
TI  - Quantitative analysis in marketing management
SN  - 0471963399
AV  - HF5415.13 .M695 1998
U1  - 658.800151 21
PY  - 1998/// (1999 printing)
CY  - Chichester, New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Statistical methods
KW  - Mathematical models
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley036/97049694.html
UR  - http://www.loc.gov/catdir/toc/onix07/97049694.html
ER  -