Moutinho, Luiz. creator Davies, Fiona. Goode, Mark. text bibliography enk Chichester New York John Wiley & Sons c1998 (1999 printing) 1998 monographic eng

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x, 331 p : ill. ; 23 cm. Luiz Moutinho, Mark Goode, and Fiona Davies. Includes bibliographical references and index. Marketing Management Statistical methods Marketing Management Mathematical models HF5415.13 .M695 1998 658.800151 MOQ 0471963399 (cloth : alk. paper) 0471964301 (pbk. : alk. paper) 97049694 http://www.loc.gov/catdir/description/wiley036/97049694.html http://www.loc.gov/catdir/toc/onix07/97049694.html http://www.loc.gov/catdir/description/wiley036/97049694.html http://www.loc.gov/catdir/toc/onix07/97049694.html DLC 971124 20161222183115.0 1655819