Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode, and Fiona Davies. Moutinho, Luiz. Davies, Fiona. Goode, Mark. Marketing Management Statistical methods. Marketing Management Mathematical models. HF5415.13 .M695 1998 658.800151 21 MOQ Includes bibliographical references and index. Chichester ; New York : John Wiley & Sons, c1998 (1999 printing) c1998 (1999 printing) 1998 Text x, 331 p : http://www.loc.gov/catdir/description/wiley036/97049694.html http://www.loc.gov/catdir/toc/onix07/97049694.html eng