@book{141117,
	author = {Moutinho, Luiz. and Davies, Fiona.},
	title = {Quantitative analysis in marketing management /},
	publisher = {John Wiley & Sons,},
	year = {c1998 (1999 printing)},
	address = {Chichester ;},
	url = {http://www.loc.gov/catdir/description/wiley036/97049694.html}
}