00726cam a2200241 i 4500 4597319 BD-DhUL 20161222182037.0 770210s1977 maua b 001 0 eng 76010892 039524529X DLC DLC DLC BD-DhUL HF5415 .P658 658.8 PRM Pride, William M., 1942- Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. Boston : Houghton Mifflin, c1977. xix, 594 p. : ill. ; 26 cm. Includes bibliographical references and index. Marketing. Ferrell, O. C., joint author. ddc BK 141102 141102 0 0 ddc 0 658_800000000000000_PRM 0 NFIC 266494 DUL DUL GEN 1983-02-20 Purchased 658.8 PRM A209507 2016-12-22 1 2016-12-22 BK