Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. Pride, William M., 1942- Ferrell, O. C., joint author. Marketing. HF5415 .P658 658.8 PRM Includes bibliographical references and index. Boston : Houghton Mifflin, c1977. c1977. 1977 Text xix, 594 p. : eng