Perspectives on strategic marketing management
Kerin, Roger A.
creator
Kerin, Roger A.
Peterson, Robert A. (Robert Allen)
1944-
text
bibliography
mau
Boston
Allyn and Bacon
c1980
1980
monographic
eng
xii, 493 p. : ill. ; 24 cm.
Roger A. Kerin and Robert A. Peterson.
includes index.
Includes bibliographies.
Marketing
Management
658.8 KEP
0205067220
79016899
DLC
790621
20161222181826.0
1808816