00723cam a2200229 i 45000010008000000030008000080050017000160080041000330100017000740200016000910400040001070820015001471000021001622450093001832600039002763000034003155000020003495040029003696500027003987000020004257000048004451808816BD-DhUL20161222181826.0790621s1980    maua     b    000 0 eng    a   79016899   a0205067220   aDLCcDLCdDLCdMoSU-LdDLCdBD-DhUL00a658.8bKEP1 aKerin, Roger A. 10aPerspectives on strategic marketing management /cRoger A. Kerin and Robert A. Peterson.  aBoston :bAllyn and Bacon,cc1980.  axii, 493 p. :bill. ;c24 cm.  aincludes index.  aIncludes bibliographies. 0aMarketingxManagement.1 aKerin, Roger A.1 aPeterson, Robert A.q(Robert Allen),d1944-