00869cam a22002774a 4500 14629663 BD-DhUL 20161222181749.0 061109s2008 maua b 001 0 eng 2006938349 9780618799701 (hbk. : library ed.) 0618799702 (hbk. : library ed.) DLC DLC DLC BD-DhUL HF5415 .P658 2008 658.8 PRM Pride, William M., 1942- Marketing / William M. Pride, O.C. Ferrell. 14th ed. Boston : Houghton Mifflin Co., 2008. 1 v. (various pagings) : ill. ; 29 cm. Rev. ed. of: Marketing : concepts and strategies. 2006. Includes bibliographical references and indexes. Marketing. Ferrell, O. C. ddc BK 141098 141098 0 0 ddc 0 658_800000000000000_PRM 0 NFIC 266486 DUL DUL GEN 2014-04-10 Purchased 658.8 PRM 481030 2016-12-22 2016-12-22 BK