Marketing / William M. Pride, O.C. Ferrell. Pride, William M., 1942- Ferrell, O. C. Marketing. HF5415 .P658 2008 658.8 PRM Rev. ed. of: Marketing : concepts and strategies. 2006. Includes bibliographical references and indexes. Boston : Houghton Mifflin Co., 2008. 2008. 2008 Text 1 v. (various pagings) : eng