@book{141098,
	author = {Pride, William M., and Ferrell, O. C.},
	title = {Marketing  /},
	publisher = {Houghton Mifflin Co.,},
	year = {2008.},
	address = {Boston :},
	edition = {14th ed.},
	note = {Rev. ed. of: Marketing : concepts and strategies. 2006.}
}