00781cam a2200253 a 4500001000700000003000800007005001700015008004100032010001700073020001500090035002000105040002900125042001400154050002300168082001900191100003000210245007600240250001200316260004400328300006800372504005300440650001500493700001900508551050BD-DhUL20161222181449.0880426s1989    mauab    b    001 0 eng d  a   88081358   a039536938X  a(OCoLC)18972969  aGMarScDLCdDLCdBD-DhUL  alccopycat00aHF5415b.P658 198900a658.8219bPRM1 aPride, William M.,d1942-10aMarketing :bconcepts and strategies /cWilliam M. Pride, O.C. Ferrell.  a6th ed.  aBoston :bHoughton Mifflin Co.,cc1989.  axxxiv, 818, A24, G20, I24 p. :bill. (some col.), map ;c26 cm.  aIncludes bibliographical references and indexes. 0aMarketing.1 aFerrell, O. C.